In this digital age, the buzzword encompasses individuals like the Try Guys, a quartet who've been shaking things up on YouTube since their appearance. They've made a high-profile transition from being content creators to owning and operating their business. Let's delve into the journey of Try Guys, their rise and the promotion they received, and how they have been influential in shaping the digital content landscape.

The Beginning

Before they became the Try Guys, they were four ordinary guys working for Buzzfeed. Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang brought incredible chemistry and humor to the table. Buzzfeed launched the Try Guys series in 2014, turning these four guys into overnight celebrities.

The series was built around the premise of these four guys 'trying' different things- from simulating childbirth to fashion. The world fell in love with their audacious and humorous approach, and their eagerness to learn and grow. Today, they are celebrated for their genuine friendship, authenticity, and positive impact on audiences.

The Transition

In 2018, they took the bold step of leaving Buzzfeed and laying the foundation of their independent company, '2nd Try LLC.' This transition allowed them the freedom to control their content creatively and manage their enterprise.

They launched their YouTube channel, 'The Try Guys,' consistently producing high-quality, humorous, and often educational content. It was their demonstration of independence, courage, and making creative decisions that captured the hearts of millions and led to their exponential rise.

Try Guys As Entrepreneurs

Since launching their company, the Try Guys have been successful as entrepreneurs. They've diversified their portfolio into innovative merch, a bestselling book, and a Patreon membership with exclusive benefits for fans. They've leaned into their personal brand to create unique experiences for their audience.

Their app, Try Guys App, offers fans exclusive content, giving them a front-row seat to the behind-the-scenes world of the Try Guys. It effectively fosters a stronger connection between the Try Guys and their fanbase, acting as another platform for interaction and engagement.

Their Impact

The Try Guys have emerged as influencers, promoting positive self-esteem, inclusivity, and diversity. They've used their platform in meaningful ways to engage dialogues on societal issues, making them not just entertainers but also advocates.

They continually inspire millions to be more accepting, more adventurous, and to strive for their dreams, irrespective of societal norms or perceived limitations. They've proven that with creativity, passion, and teamwork, one can create a thriving business out of digital content creation.

Frequently Asked Questions

How did the Try Guys start?
The Try Guys started as content creators for a series on Buzzfeed in 2014. They became so successful that they eventually started their channel, The Try Guys, in 2018.

What does the Try Guys film about?
They make videos of themselves trying different things, often linked to, cultural, medical, or social issues. Their content is known for being entertaining, informative, and inspiring.

Who owns the Try Guys?
The Try Guys is owned by the four members �Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang. They own the company '2nd Try LLC.'

Conclusion

The journey of the Try Guys is a testament to their creativity, courage, and determination. With their relentless 'try anything' spirit, they've earned a promotion from content creators to successful business owners. They continue to transform the digital landscape, all the while inspiring millions around the globe to venture outside their comfort zones and try something new.

References

[1] “Official Try Guys Website.�Available from: https://tryguys.com/

[2] "The Try Guys." Available from: https://www.youtube.com/c/tryguys

[3] Yang, E., Fulmer, N., Habersberger, K., & Kornfeld, Z. (2019). The hidden power of f***ing up. HarperOne.

Explore your companion in WeMate